Over the last few years, with Independent Record Stores struggling to keep their heads above water, Record Store Day has been promoted as an initiative to try and get more people into record shops. As has been pointed out on numerous occasions, this is only a success if it actually gets people into the shops more than on just one day a year. As Matthew at Song, By Toad pointed out ‘In a sense Record Store Day reminds me a little of Valentine’s Day or, to be a little more facetious, Don’t Beat Your Wife Day – yes the message is the right one, but what, only today? What about the other 364 days of the year?’ (There are some excellent posts on Song, By Toad about the pros and cons of Record Store Day - if you have not read them, I suggest you do so).
It is with sadness that I found out this morning that Avalanche Records in Edinburgh will be shutting on January 6 2013. Owner Kevin Buckle and I may have had some frank exchanges of views over the years, but I am a regular customer. It might be overegging the pudding to say that Avalanche (along with Fopp, in its’ pre-HMV incarnation) was one of the reasons I moved to Edinburgh, but it wasn’t something that put me off, shall we say. It has had a major impact on my music collection as somewhere to buy, sell and exchange music* and was one of the first places to stock physical releases that I put out through 17 Seconds Records.
There may be some glimmers of hope, but the prognosis is that things will have to change. As Kevin says in his statement: ‘ I have to draw a line in the sand somewhere and that date is Sunday January 6th 2013. I hope that by then there will be a plan but at worst I will simply close the shop and concentrate on expanding our online presence and pursuing other opportunities. I’ll always be keen to support Scottish artists but maybe the focus on how that is done will need to change. I’m happy to listen to all ideas of course. Avalanche is a fantastic shop window quite literally for Scottish artists and their music but sadly it is often taken for granted.
Up to that date I will need to take as much money as possible to catch up on just about everything (rent, rates, tax, record company bills etc) and therefore will have the sale I vowed I wouldn’t have. We are not short of stock and hopefully a sale when added to some Christmas business and the visitors here for the festive period will enable us to catch up. With the announcement that the new Frightened Rabbit album will be released on February 4th in an ideal world a new revitalised Avalanche would be in place by then but … unless there is a noticeable and prolonged improvement in business we simply can’t survive where we are.’
Avalanche have supported many Scottish artists particularly over the years. Not only did various members of bands work there at various points (including Jesse Garon and the Desperadoes, X-Lion Tamer, Broken Records and Usurper, and that’s just those I can think of off the top of my head) but it has given a platform for people to hear new stuff. And in the internet age that’s actually more important than ever. I helped out in the store last week -and yes, people do actually come in and ask for recommendations about scottish artists. Trust me, ‘customers also bought this’ on certain online and download stores really ISN’T the same thing.
The music industry is changing, and it’s far from only being the small indies who are struggling. But in a very real sense, the message is clear: ‘Use it -or you’ll lose it.’
Here’s a couple of bands who have benefited from exposure in Avalanche, but I could name many more labels and artists…
*Do you honestly think I keep every single physical release I am sent? I’m not paid to write this blog!