2 Bears are Joe Goddard (who in his day job is one-fifth of Hot Chip) and Raf Daddy. The pair will shortly release their debut album Be Strong on January 30 through ultra-hip DFA Records, the label that was co-founded by LCD Soundsystem’s James Murphy, and over the years has given us music from LCD Soundsystem, Hot Chip, Black Dice, Prinzhorn and Hercules & Love Affair amongst many others. In fact, when I worked for Fopp (and they still did loads of vinyl in the first half of the last decade), the DFA label on a 12″ was usually enough to pique my interest.

Anyhow, the lead track off the album is called ‘Work’ which sounds like one of those records that will deservedly fill not just the lists of hipsters and beard-strokers, but decent folk too, being able to hold its own with the best of the DFA catalogue and indeed much of Hot Chip’s back catalogue. The single is out now to download, there are remix EPs coming from names to drop like St. Etienne and Toddla T, around the time of the album’s release.

This is almost certainly going to make everyone who hears it fall in love with it.

The 2 Bears – Work (Radio Edit) by DFA Records

Here is the video for the track. ‘Very London’, as they say.

The 2 Bears “Work” from DFA Records on Vimeo.