All these years later, there are still a handful of labels who, no matter who they signed, the fact that that their back catalogue and history is so strong, I have to check it out.

I’d include the following on that list: Chemikal Underground, Warp, Matador…and obviously 4AD.

The latest signing to the label is an artist called Sohn (pronounced Sonn), which I have to confess was a new one on me, but the following is seriously awesome electronica. Actually, seriously awesome, full stop. However he is -and the press release tells me selected info, this artist who escaped London for Vienna, whoever they are (for all I know, it could be a fat , balding man in his late seventies or a skinny hipster in his early twenties has a knack for making extremely emotional music) is producing great stuff.

Check these out, from before he signed to 4AD. If you only have time for one track, I suggest ‘Warnings.’

As I mentioned earlier, he has signed to 4AD and his first single for the label is ‘Bloodflows.’

PS – this Guardian article may answer some of my (and your questions)