First things first: I know next to nothing about Boxing.

This much I know about The Artisans: The Artisans are a Teesside and Tyneside based band, are fronted by Kevin McGrother,with the Thompson Twins – Nick (lead guitar) and Steve (drums), and Karen Forster (bass). They’re shortly to release their debut single ‘However Much I Love You, I Love Lloyd Honeyghan More’ as a free download through their website.

The video for the single features two famous boxers – Lloyd Honeyghan himself and Glenn McCrory. It also includes scenes shot at The Lynn (London) and Headland (Hartlepool) Boxing Clubs, a female chicken called Alan (who looks rather confused, it must be said) and a soon-to-be-demolished Hartlepool house decorated with 75,000 beer cans. Though 17 Seconds has been teetotal for many years, it acknowledges the effort that the latter must have taken.

It’s a great tune, very much in the spirit of c-81 and c-86, and it deserves to be played very loud, very often. Ahead of that free download, please enjoy the video responsibly:

They are having a single release party at the Mining Institute in Newcastle on the 25th April, where they’ll be joined by Glasgow’s Randolph’s Leap (who have been featured on 17 Seconds before) and ‘local band’ Slow Decades.