I was quite into The View on the basis of their first couple of singles ‘Wasted Little DJs’ and ‘Superstar Tradesman.’ I still play those songs occasionally, and I gave the thumbs up to the debut album on this blog, over five years ago.

Time passes, fashions change (traitor sneer) – but The View are still here. They are shortly to release their fourth album Cheeky For A Reason on July 9, through Cooking Vinyl.

The first single ‘How Long’ is one of the best things they have done in a long while. The video is quite eye-opening. This is perhaps the third interestingly NSFW music video in almost as many months (following Liars and Spiritualized).

For a really interesting experience, watch the video with the sound off first and then with it on.

Just saying.