OK, so this arrived in my inbox on Hallowe’en, but this seemed to be so much more than just an opportunistic video, so I’m posting it today.
Low’s Double Negative record is fantastic, and will hopefully be doing well in the end of year lists, which will be swamping anyone with even a slight interest in music any day now. ‘Always Trying To Work It Out’ is one of the best tracks on the album, and whilst the electronica approach on this new record is yet another new(ish) thing for them, the song itself is classic Low. And the video is so very good it deserves to be shared.
Directed by Phil Harder, in the words of Alan Sparhawk from the band: ‘We present our slightly Halloween-themed video for “Always Trying to Work It Out.” In which… friends and family star in a stroll through the grocery store; familiar fragments from memory appear; masks are filtering light. Thank you National Sawdust, light tech Shane Donohue, and the Food Co-op in Duluth. It’s dedicated to our city of Duluth.”