Album review – Megaphonic Thrift


Megaphonic Thrift -‘Decay decoy.’ (Club AC30)

There’s been a bit of a shift of late. Well, there frequently is in music, I suppose, but while people seem to be moaning the fact that rock and indie isn’t selling very well in Britain (all cyclical, believe me, I’ve seen it come and go and come again my 34 years), there is talk of a nineties revical being afoot. At the moment, rather than this meaning Britpop, Triphop, speed/uk garage, trance or -God forbid – happy hardcore – what is (currently) being revived is the ‘Alternative’ era of American rock. The debut by these Norweigian rockers was actually released a year ago, but this year is now having a wider release. they share a label with Ringo Deathstarr, which makes perfect sense.

At the risk of saddling Megaphinic Thrift with too big a weight of expectation, there’s a feel of Pavement (circa Slanted and Enchanted) and Sonic Youth (Circa Daydream Nation) about this album. There’s also a hint of what I can only describe as gothic psychedelia (no, not like the Damned or Strawberry Switchblade, more like…And You Will Know Us By The Trail Of Dead), particuarly on tracks like ‘Sister Joan.’

It’s music to lose yourself in, in the best possible way. There’s tracks like ‘Candy Sin’ with its’ walls of feedback, interspersed with more reflective guitar work. Ultimately -irrespective of whether there’s a nineties revival or an about-turn of interest in guitar music in the UK, what matters is whether this album is actually any good or not.

..and this is an excellent album.


Decay Decoy is released on 21st February on Club AC30 in the UK and in North America via Sonic Unyon on 8th March

Megaphonic Thrift -‘Sister Joan.’ mp3

Magaphonic Thrift -‘Candy Sin.’ mp3

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